From the 2011 FRC Competition WikiPedia Page:
Logo Motion is the 2011 FIRST Robotics Competition game. Playing pieces are inner tubes shaped like the components of the FIRST logo. The primary objective of the game is to place them on racks to gain points. In the endgame, robots deploy smaller robots (“minibots”) to climb a tower. Minibots must be made from the FIRST Tech Challenge kit of parts. The game celebrates the 20th season of the FRC and is also meant to commemorate the artist Jack Kamen, who designed the original FIRST logo.